ShiretokoMy colleagues at Mozilla Japan have just launched a new promotional campaign called Discover Shiretoko, in collaboration with the non-profit Shiretoko Nature Foundation of Hokkaido, Japan.

The campaign is built around four stories explaining the commonalities shared by Shiretoko (the UNESCO World Heritage Site in Japan) and Shiretoko (the code-name for Firefox 3.5 - soon to be released). The campaign aims not only to inform the public about the philosophy, mission and activities of Shiretoko Nature Foundation and Mozilla, but also to make clear that the power of many can change our environment’s future.

Visit the Discover Shiretoko website to know more about the campaign and how to get involved.