Firefox 3.5, the smartest, safest, and best performing browser Mozilla has ever released, has officially gone LIVE !!! If you're as excited as me about this launch and what it means for the future of the web, then join me in spreading the word.
Here’s a detailed summary of all the ways you can help make some noise, so make sure to check that out.
Now, if you're really really busy and don't have a lot of time on your hands but still want to help make some buzz, Mozilla Campus Reps came up with an very cool idea called Shiretoko Shock. The idea is to create massive buzz on Twitter, Facebook, Mozillaca etc... It’s going to require a tiny bit of coordination, but it’s sure to make some noise.
Here's how it works:
- Regional shocks: Set your watch for 3:50 p.m.—to correspond to the new Firefox version number: 3.5. When it’s 3:50 p.m. (that’s 15:50 for those of you on 24-hr clocks) on launch day in your region make your move. We want you to tweet, blog, post to Facebook, and more. This will move around the world for 24 hours!
- We’ll start at 3:50 p.m. in Brazil and move west, sending the Shock around the world one time zone after another.
- Super Shock: The final Shock will be a biggie—the Super Shock—because we’ll all join in to celebrate at precisely the same time. No matter what time it is in your hometown, at 3:50 PM (BST) on Wednesday, July 1st, we’ll all go post crazy: tweeting, blogging, facebooking, and more! It will take place on:
- Wednesday, July 1st
- 11:50 AM Pacific (San Francisco)
- 2:50 PM Eastern (New York)
- 7:50 PM GMT (London)
- 12:20 AM IST (New Dehli)
- Thursday, July 2nd
- 2:50 AM CST (Beijing)
- 3:50 AM JST (Tokyo)
- Wednesday, July 1st
More details will be posted on Spread Firefox shortly.
Throughout launch day and beyond we’ll need to track all of our promotional activity to see how we did and what worked. Please take a moment to fill out our activity tracker to share and collect:
- Blog posts you created or found on Firefox 3.5
- Mentions of Firefox 3.5 on Twitter, Facebook or Digg
- Articles about Firefox 3.5 on news sites
- Videos or photos related to Firefox 3.5
- Details about Firefox 3.5 launch parties (this will be ongoing)
- More!

Last but not least, the community marketing team will be hanging out in #marketing on irc.mozilla.org all day, so come drop us a line or just say hello !!



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